Insights
Insights
What we observe in the field, in business development and partnerships.
- Why most partnerships die after the signatureA sponsorship contract signed without an activation plan is a cost, not an investment. What separates the two comes down to three questions asked before signing.
- Entering the Benelux: subsidiary, agent or representation?Three models, three cost structures, three speeds. The choice depends less on budget than on what you are genuinely trying to learn about the market.
- What a good address book does not replaceKnowing someone and being able to ask them for something are two different things. The second is built on years of reciprocity.